Tanachira Group Hosts Townhall 2026 — Charting the Path to Becoming a Leading Regional Lifestyle Conglomerate

Tanachira Group held its Townhall 2026 under the theme "A Roadmap to Long-term Sustainable Business" led by Mr. Tanapong Chirapanidchakul, CEO, together with the Company's executive team. The event reaffirmed the Group's vision of establishing itself as a leading lifestyle conglomerate in the region on a sustainable basis. Mr. Tanapong outlined the following key strategic directions for 2026:

• International Growth Acceleration — Accelerating expansion across China, Singapore, and Vietnam, while driving the HARNN brand into new high-potential markets to establish a strong international growth trajectory.
• Domestic Growth & Customer Expansion — Strengthening the core business and broadening the customer base through the TANACHIRA CLUB community platform, while pursuing New Revenue Growth Initiatives to deliver meaningful value and experiences to customers across all dimensions.
• Good Corporate Governance Enhancement — Upholding transparency, ethical conduct, and accountability to all stakeholders. This includes strengthening risk management systems and internal controls, while adhering to sound governance principles to build long-term trust and sustainability.

Tanachira Group also remains committed to developing its organization, people, and a culture of social and environmental responsibility — driving stable and sustainable growth across every dimension.