Managing Relationships and Engaging in Community and Social Development

Supporting the SDGs Goals

Commitment

The Company is committed to promoting and enhancing the overall quality of life in society, covering job creation and economic opportunities, support for education and arts & culture, healthcare and well-being, community safety, as well as reducing environmental impacts. This is to foster a meaningful and fulfilling way of life in line with the Company’s sustainability commitment, “Creating and Delivering Meaningful Lifestyle,” in collaboration with employees and business partners.

Goals and Performance Highlights

Goals

Promote access to education and learning opportunities, especially for children and youth.
Support the health and well-being of communities and society.
Encourage employee participation in social contribution activities and cultivate a culture of giving.
Develop social initiatives in collaboration with business partners to expand positive impact on a broader scale.

Performance in 2025

Total charitable donations amounted to

THB 110,550

Implemented the “Pankan” project by collecting computers and usable items donated by employees and passing them on to Pankan shops under the Yuvabadhana Foundation, to support education and youth development.

HARNN, under Tanachira Group, in collaboration with business partners within Central Group, supported the procurement of an ambulance donated to Nakhon Si Thammarat Hospital to enhance patient care and medical services in the area.

Challenges and Opportunities

A key challenge in social initiatives is creating measurable positive impacts that genuinely address the real needs of communities. At the same time, the Company sees opportunities to integrate its business operations with social value creation by collaborating with partners, encouraging employee participation, and building on initiatives that align with the identities of its brands. Ensuring continuity and sustainability of social projects is therefore both a challenge and an opportunity to elevate Tanachira Group’s role as an organization that grows meaningfully alongside society.

Management Approach and Value Creation

The Company adopts a community investment approach by collaborating with business partners to implement initiatives that promote health and well-being for communities and society.

This aligns with the Company’s sustainability commitment, “Creating and Delivering Meaningful Lifestyle,” and its sustainability strategy, which focuses on balancing business growth (Growth) with social and environmental responsibility (Responsibility). Guided by the principles of Consistency, Sustainability, and Long-term Growth, the Company aims to create lasting value for society and all stakeholders while contributing to a better world for everyone.

The Company also emphasizes stakeholder engagement by communicating its community investment initiatives to business partners, customers, and employees through appropriate communication channels. Regular communication on project objectives, progress, outcomes, and participation opportunities helps enhance stakeholder awareness, foster collaboration, and reinforce the Company's commitment to creating long-term shared value for society.