TMG Service Racing Track: Living Consultant Project

Enhancing service capabilities is a key driver in elevating customer experience within the retail industry. Tanachira Group has leveraged its expertise in products and lifestyle to support its business partners through knowledge sharing initiatives.

Under the TMG Service Racing Track: Living Consultant project, an initiative by The Mall Group, the Learning & Development team of HARNN, under Tanachira Group, played a key role in strengthening the capabilities of Department Managers and Section Managers within the Operation Merchandising function. The program focused on deepening product knowledge and enhancing professional customer advisory skills.

The knowledge transfer covered leading retail businesses, including The Mall Lifestore, Emporium, and Siam Paragon. The program aimed to equip participants with the ability to accurately explain product features, usage, differentiation, and value, while also enabling them to effectively cascade this knowledge within their teams.

Project Outcomes and Impact

Tanachira Group’s participation has created value across multiple dimensions:

• Knowledge Sharing Impact: Extending product and lifestyle expertise to a broader retail workforce
• Service Quality Enhancement: Enabling teams to provide more accurate and customer-focused recommendations
• Sustainable Learning Culture: Supporting continuous learning and internal knowledge expansion within partner organizations
• Partnership for Sustainability: Strengthening long-term collaboration to elevate industry standards and drive sustainable growth together

This initiative reflects Tanachira Group’s role as a “Knowledge Contributor”, leveraging its expertise to create shared value with partners while advancing both people and business development in a sustainable manner.